The Puddefoot effect – the day Falkirk FC smashed British football’s transfer record
Today it’s less than the average Premier League footballer can expect to earn in a day, but in 1922 a transfer fee of £5,000 doubled the existing record. In DG #6, Euan Ferguson looked back at the fascinating story of how Falkirk FC’s audacious signing of an England international established a pattern of poor return on monster investments that haunts the game to this day…
31st January 2012 (Taken from: #6)
Transfer fees officially lost touch with reality on Tuesday 7th February 1922. “When will this folly on the part of football clubs come to an end?” demanded the Football Post. But it wasn’t describing a transfer by the big boys of the game – the Sheffield Uniteds or Preston North Ends. This was Falkirk FC, a team from a small town in central Scotland, who had just paid West Ham United a world record £5,000 for an England international called Sydney Puddefoot. “What is to be the limit?” continued the Post’s indignant editorial. “Is there to be a limit?”
Around a century later, it’s safe to say that if there is to be a limit, we haven’t reached it.
Transfer fees are the stuff of fantasy: £1.4 billion was spent on the trade of players in the Premier League, Serie A and Primera Division in the 2011/12 season. Since the advent of professionalism in football in 1885, the record price paid for a single player has been broken most years. But never has the percentage leap been as big as that of 1922 when a Scottish club sat atop the transfer league for the first – and almost certainly last – time.
Sydney Charles Puddefoot, born in 1893, was older than West Ham United itself, the club founded by employees of the Thames Iron Works in 1895. He attended the local Park School – an institution that provided a steady flow of quality to the Hammers over the years – before playing for the amateur Limehouse Town and signing for West Ham in 1912. Over ten years he scored more than 200 goals for West Ham. He was tall, strapping, skilled and a boyhood fan – attributes that continue to give him heroic status in East London where he is mentioned beside the likes of Bobby Moore and Geoff Hurst. If he had stuck around he’d probably have had a stand named after him at Upton Park. Reg Pratt, a young fan in 1922 who would later become chairman of the club, confessed he was in tears when Puddefoot was sold to Falkirk.
In East London Syd is mentioned beside the likes of Bobby Moore and Geoff Hurst. If he had stuck around he’d probably have had a stand named after him”
There are two versions of the circumstances surrounding his departure: the straightforward one that West Ham span to the press, and the more complex one that has come to light with the benefit of hindsight. As with today’s football industry, the real reasons for players changing clubs are obfuscated by fans’ concepts of loyalty and wild press speculation. By the 1921-22 season, Puddefoot was one of the highest paid players in the squad, earning £9 a week – at that time the maximum allowed by the Football Association. He was the Hammers’ top scorer. But rumours had been circling around the claret-and-blue end of Essex that their asset would soon be on his way out.
West Ham’s board had a reputation among supporters of being more interested in matters of the balance sheet than those of the pitch; the reality was that they had spent a total of £35,000 on the development of their stadium, the Boleyn Ground. They played in the Second Division and couldn’t afford not to cash in on Puddefoot’s talent. Club records confirm he submitted a transfer request at the start of 1922, and bids were duly sought from the big London teams – Arsenal, Chelsea and Tottenham Hotspur. News spread north that he was for sale to the right buyer, and Falkirk (nickname: the Bairns) decided Puddefoot was the man to fire them to success.
It wasn’t as random an association as it might first seem. Puddefoot had been stationed in the town of Bridge of Allan, 15 miles from Falkirk, during World War I. The Scottish league had been active between 1914 and 1918 and the presence of an England international in Stirlingshire had not gone unnoticed by the directors of Falkirk. In those days, the Scottish Cup was the priority (as was the FA Cup south of the border), as winning the league didn’t bring financial advantage or access to Europe. In 1922 the Bairns had their hearts set on a cup run that many thought could lead to the final, and believed that Puddefoot could provide the extra impetus to get them there.
West Ham called the bluff of the Scots, telling them there had been offers in the region of £4,500 for the player. If they wanted him, they’d have to pay twice the current record, established when Percy Dawson moved from Hearts to Blackburn in 1914. The story goes that a group of Falkirk directors took the train to east London to secure their target, carrying the five grand in cash. They returned the next day, successful if skint, and Puddefoot followed soon after.
Adjusted for inflation, £5,000 would be worth about £120,000 today – a top Premier League player’s weekly wage. The sense of financial proportion is long lost. At the time, the Football Post saw fit to comment on the Puddefoot sensation: “We are amazed that any club,” it wrote, “and [in particular] a Scotch club, with their canny methods, should pay such an astounding price for his transfer.”
It was reported he was met by approving crowds at the station in Falkirk, who cheered him ‘all the way to his lodgings’”
The Falkirk Herald, though, was boundlessly enthusiastic in its approval for this budget-busting transfer. Following Puddefoot’s debut in a Scottish Cup away game, the sports desk turned to the classics and attempted to elevate the beautiful game to something more sublime: “His fine distribution of play, his passing to the wings with mathematical accuracy, his clean, clever, gentlemanly way of getting round an opponent, and his deadly drives for goal displayed, as Hamlet says, ‘a combination and a form indeed’. He is, without doubt, a footballing genius.”
The fans were suitably impressed too – thousands turned out for his first game in West Lothian with many hundreds of unemployed people undertaking the ten-mile journey by foot. “They left with light hearts, and a ‘bob’ at least in their pockets,” said the Falkirk Herald. And a bit of cheery editorial in the same publication summed up the excitement in the town: “Mr Puddefoot is no relation whatever of Mr Pussyfoot – the community may be at rest about that – nor is he the Prime Minister of Timbuctoo [sic] come to honour us with his presence… The transfer of Puddefoot as a topic of conversation has outshone all other questions during the week, and even the ladies seem to be taking an interest in him.” The Football Post claimed he was met by approving crowds at the station upon arrival in Falkirk, who cheered him “all the way to his lodgings”.
Back in West Ham, the official club line was upbeat: “It is an old saying that everybody has one chance in life to improve themselves, and Syd Puddefoot is doing the right thing for himself in studying his future. We understand that he will be branching out in commercial circles in Falkirk, and when his football days are over he will be assured of a nice little competency.”
The Sportsman newspaper supposed starker reasons for the transfer – “Puddefoot felt dissatisfied with the [West Ham] club executive over the matter of his benefit [a fundraising testimonial, usually played after five and ten years’ service], also he found he was a ‘marked man’ for the virile attentions of some of the sturdy Second League defenders.” Scottish clubs at the time were playing a more progressive, passing game than the rowdy kick-and-rush still favoured in England; it was just six years later in 1928 that the fabled Scotland “Wembley Wizards” dazzled crowds with their intricate ballplay and thumped England 5-1 in the British Home Championship.
Back in Scotland Puddefoot’s moment on the big stage had arrived. Falkirk, flying high in the first division and with the most expensive footballer on the planet leading their line, had been drawn against second division Bathgate – who had been playing in the minor leagues just two years earlier. The question for the Falkirk faithful – who made up the bulk of the 10,000 spectators – was not the question of the win, but the margin. The minnows had other ideas. Despite the best efforts of their new star, Falkirk unexpectedly lost 1-0. The early blind optimism of the fans gradually began to give way to a more realistic view of the new signing: perhaps he wasn’t the one who would bring the Cup home to Falkirk.
Twice this season I have leaped over the railings after spectators who have called me names no man could endure…”
Over time the man who was the world’s most expensive footballer found a new antagonism emerging at his adopted club, although Puddefoot believed it was his pedigree not his price tag that alienated fans and fellow players. “It is the attitude of spectators that upsets me,” he told the Evening Standard in April 1924. “Twice this season I have leaped over the railings after spectators who have called me names no man could endure… My offence, so far as I can see, is an English accent.”
He even complained that his teammates wouldn’t pass to him. The main advantage of his move north, he added, was the fact that he had reduced his golf handicap. The journalist had his own poignant interpretation: “He has learned the old, old lesson that money is not everything, and he spends his days (and some of his nights) sighing prodigiously for London, home and beauty.”
In a deal possibly brokered to make Puddefoot less homesick, his younger brother Len moved to Falkirk for a month’s trial at the start of the 1922-23 season. He can’t have made too much of an impact – despite a debut performance praised under the headline “Good Work by the Brothers Puddefoot” by the Falkirk Herald, he only played two competitive games. If the presence of Len was intended to keep Syd content in central Scotland, it didn’t work. Puddefoot elder returned to London at any opportunity, once missing the Infirmary Shield game against the second Falkirk team, East Stirlingshire, and managing to turn out for Essex County Cricket Club – where he was a highly regarded batsman – every summer.
Even without the assistance of his teammates, Puddefoot still managed 45 goals in his three seasons at Brockville but never lifted any silverware with Falkirk. Puddefoot’s unhappy spell ended in February 1925 when Blackburn bought him for £4,000 – not a bad bit of business by the sellers, considering he never lived up to expectations. “He is a brilliant player,” wrote the Falkirk Herald, “but with Falkirk has not been a conspicuously successful one.”
Life after the Bairns
Puddefoot’s unhappy period at the pinnacle of football’s money mountain did not herald the end of his time in the limelight. He won his first England cap in 1925 and lifted the FA Cup with Blackburn in 1928, scoring the opening goal in the first minute of the match by reportedly pushing the Huddersfield Town goalkeeper into the net with the ball in his hands.
A decade after leaving West Ham Puddefoot returned at the age of 37 in a vain attempt to prevent the club from being relegated from the first division. He retired the following year having scored more than 200 goals, then moved into management, becoming one of the few Englishman to manage abroad at Turkish clubs Fenerbahçe and Galatasaray. He returned to England following a brawl at Galatasaray which saw 17 players suspended and Puddefoot “badly manhandled”. His footballing career wound down at Northampton Town, where he coached from 1937 until the outbreak of war.
The story of why Falkirk spent so much money on Puddefoot is very much of its time, but it carries fascinating parallels to the modern game. No one in 1922 could have contemplated the recession-proof blank-cheque beanfeast the football transfer market has become, but even the Puddefoot sensation was short-lived. By the end of the decade, David Jack had set a new standard with his £11,000 transfer from Bolton to Arsenal.
These transactions represented the early stages of a progression that took in the likes of Johan Cruyff, Diego Maradona and Alan Shearer, and taken to new heights with 2009’s £80 million sale of Cristiano Ronaldo to Real Madrid [a sum staggering at the time, but that has since been eclipsed by a number of transfer deals signed by British clubs, including Gareth Bale’s £86 million move from Tottenham Hotspur to Real Madrid in 2013 and Liverpool’s sale of Philippe Coutinho to Barcelona for £146 million in January 2018].
And how many of those record signings struggled under the weight of expectation that their huge transfers brought? When the transfer window opens again and the folly begins afresh, consider how many footballers could read the story of Syd Puddefoot and feel not a little empathy.
We hope you enjoyed this sample feature from issue #6 of Delayed Gratification
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