It would’ve been tough to avoid the Ice Bucket Challenge on social media in the summer of 2014. But few knew that the movement was triggered by a 1492 summer fling between Christopher Columbus and the governor of La Gomera, Canary Islands. Here’s how it links up.
This Butterfly Effect is taken from issue #16 of Delayed Gratification, which is available in our shop.
A slower, more reflective type of journalism”
Jam-packed with information... a counterpoint to the speedy news feeds we've grown accustomed to”
A leisurely (and contrary) look backwards over the previous three months”
Quality, intelligence and inspiration: the trilogy that drives the makers of Delayed Gratification”
Refreshing... parries the rush of 24-hour news with 'slow journalism'”
A very cool magazine... It's like if Greenland Sharks made a newspaper”
The UK's second-best magazine” Ian Hislop
Editor, Private Eye
Perhaps we could all get used to this Delayed idea...”
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