Infographic: Celebrity Tree Count
In every issue of Delayed Gratification we calculate how many trees were felled to bring celebrity gossip stories to the newsstands – here are our latest findings.
This edition of Celebrity Tree Count was published in issue #22. Find out what else was inside the issue, buy it in our shop, or subscribe now with promo code ‘SOCIAL20’ and we’ll send you the issue for free.
How it works: We measured the amount of paper used for each story and multiplied it by the latest audited circulation of the publication and the GSM (grammes per square metre) of the paper to discover the overall weight. Environmental impact estimates were then made using the Environmental Paper Network Paper Calculator Version 3.2 (for more information visit papercalculator.org), factoring in the specific paper type of each publication. All estimates are approximate and rounded to the nearest tree. All magazines used were published in February 2016.
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