Infographic: Celebrity Tree Count
As a late-night trip of Zara Phillips and Mike Tindall to an Austrian kebab shop came to light in February, we calculated the arboreal cost of the month’s celebrity gossip.
How it works: We measured the amount of paper used for each story and multiplied it by the latest audited circulation of the publication and the GSM (grammes per square metre) of the paper to discover the overall weight. Environmental impact estimates were then made using the Environmental Paper Network Paper Calculator Version 3.2 (for more information visit papercalculator.org), factoring in the specific paper type of each publication. All estimates are approximate and rounded to the nearest tree.
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