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Infographic: Celebrity Tree Count

As a late-night trip of Zara Phillips and Mike Tindall to an Austrian kebab shop came to light in February, we calculated the arboreal cost of the month’s celebrity gossip.

This ‘Celebrity Tree Count’ appeared in issue #18 of Delayed Gratification, which is available in our shop.


How it works: We measured the amount of paper used for each story and multiplied it by the latest audited circulation of the publication and the GSM (grammes per square metre) of the paper to discover the overall weight. Environmental impact estimates were then made using the Environmental Paper Network Paper Calculator Version 3.2 (for more information visit, factoring in the specific paper type of each publication. All estimates are approximate and rounded to the nearest tree.

A slower, more reflective type of journalism”
Creative Review

Jam-packed with information... a counterpoint to the speedy news feeds we've grown accustomed to”
Creative Review

A leisurely (and contrary) look backwards over the previous three months”
The Telegraph

Quality, intelligence and inspiration: the trilogy that drives the makers of Delayed Gratification”
El Mundo

Refreshing... parries the rush of 24-hour news with 'slow journalism'”
The Telegraph

A very cool magazine... It's like if Greenland Sharks made a newspaper”
Qi podcast

The UK's second-best magazine” Ian Hislop
Editor, Private Eye
Private Eye Magazine

Perhaps we could all get used to this Delayed idea...”
BBC Radio 4 - Today Programme