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For want of a better word

Photo: Greeblie

Once a year, we compile a list of our nine favourite online submissions to the Collins dictionary. Here’s our latest, illustrated pick of linguistic innovations from the past 12 months.


Afterwit (n) A witty remark you think of too late


Corbynfreude (n) Malicious pleasure derived from the misfortunes of the UK Labour Party


Mubble (v) The act of gurgling on water at the back of your mouth after having a Marmite sandwich


Newsjacking (n) Using a trending news story in a company’s marketing


Noseblind (a) The absence of the ability to use the sense of scent


Perpetuapology (n) An apology in which the perpetrator is unable to move on from the guilt and continues to apologise for what feels like an eternity


Selface (n) That peculiar face [pulled by] a person taking a selfie


Selmelier (n) An expert on the culinary uses of salt


Youthanize (v) To rebrand a product to appeal to a younger audience

A slower, more reflective type of journalism”
Creative Review

Jam-packed with information... a counterpoint to the speedy news feeds we've grown accustomed to”
Creative Review

A leisurely (and contrary) look backwards over the previous three months”
The Telegraph

Quality, intelligence and inspiration: the trilogy that drives the makers of Delayed Gratification”
El Mundo

Refreshing... parries the rush of 24-hour news with 'slow journalism'”
The Telegraph

A very cool magazine... It's like if Greenland Sharks made a newspaper”
Qi podcast

The UK's second-best magazine” Ian Hislop
Editor, Private Eye
Private Eye Magazine

Perhaps we could all get used to this Delayed idea...”
BBC Radio 4 - Today Programme