For want of a better word
Once a year, we compile a list of our nine favourite online submissions to the Collins dictionary. Here’s our latest, illustrated pick of linguistic innovations from the past 12 months.
Afterwit (n) A witty remark you think of too late
Corbynfreude (n) Malicious pleasure derived from the misfortunes of the UK Labour Party
Mubble (v) The act of gurgling on water at the back of your mouth after having a Marmite sandwich
Newsjacking (n) Using a trending news story in a company’s marketing
Noseblind (a) The absence of the ability to use the sense of scent
Perpetuapology (n) An apology in which the perpetrator is unable to move on from the guilt and continues to apologise for what feels like an eternity
Selface (n) That peculiar face [pulled by] a person taking a selfie
Selmelier (n) An expert on the culinary uses of salt
Youthanize (v) To rebrand a product to appeal to a younger audience
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