Infographic: Celebrity Tree Count


In every issue of Delayed Gratification we calculate how many trees were felled to bring celebrity gossip stories to the newsstands – here are our latest findings.

This edition of Celebrity Tree Count was published in issue #22. Find out what else was inside the issue, buy it in our shop, or subscribe now with promo code ‘SOCIAL20′ and we’ll send you the issue for free.


How it works: We measured the amount of paper used for each story and multiplied it by the latest audited circulation of the publication and the GSM (grammes per square metre) of the paper to discover the overall weight. Environmental impact estimates were then made using the Environmental Paper Network Paper Calculator Version 3.2 (for more information visit, factoring in the specific paper type of each publication. All estimates are approximate and rounded to the nearest tree. All magazines used were published in February 2016.


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Honed design, relaxed writing and an almanac approach to the passing years”Observer

Jam-packed with information... a counterpoint to the speedy news feeds we've grown accustomed to”Creative Review

A slower, more reflective type of journalism”Creative Review

A chic magazine with fine infographics and long stories”Die Zeit

A very cool magazine... It's like if Greenland Sharks made a newspaper”Qi podcast

A fantastic publication that puts current events into perspective”Qi podcast

Quality, intelligence and inspiration: the trilogy that drives the makers of Delayed Gratification”El Mundo

Refreshing... parries the rush of 24-hour news with 'slow journalism'”The Telegraph

A leisurely (and contrary) look backwards over the previous three months”The Telegraph

Perhaps we could all get used to this Delayed idea...”BBC Radio 4 - Today Programme

Everyone should read this magazine”Stacks Magazine

Wonderful title and wonderful concept”BBC Two